Vice President, Community Development & Marketing
Mr. Pupo currently oversees Community Development, Marketing and Member Services for Aetna Better Health of New Jersey. Victor Pupo has over 20 years of marketing and communications experience both on the client and agency side of the business. He has helped launch various health insurance products, and has developed branding and growth strategies for numerous health plans within the New York and New Jersey markets. Prior to his work in the healthcare space, Victor worked in the entertainment arena in various marketing, public relations, and digital content development roles at numerous companies including the World Wrestling Federation (today’s WWE). His digital healthcare campaigns targeting millennials have been featured in Advertising Age, and are currently up for a healthcare Cleo award. He is also considered an internet pioneer, and the New York Times dubbed him the “Tarantino” of the web for creating and producing the first property born online and sold for TV development. His opinion on entertainment, digital and healthcare marketing trends have appeared in numerous local and national publications, including English, Spanish and Chinese television.