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Maternity Matters

Get rewards for focusing on your health when you’re pregnant. You can start earning gift cards with healthy steps, like letting us know you’re pregnant. That way, we can give you help and resources to keep you and your baby healthy. You can also earn gift cards for things like prenatal and postnatal visits. 

Earn gift cards

Earn gift cards

You can earn gift cards for each healthy step you complete. So it really does pay to check on your health. Use your gift cards at participating retailers like CVS Pharmacy®, Walmart®,, Albertsons®, Kroger®, and Safeway®.

We can help you with info and resources when you let us know you’re pregnant.

How to earn your gift card

To earn your gift card, you can:


We’ll ask your provider to verify pregnancy. Then you can start receiving rewards. Be sure to keep your gift card through your pregnancy. You can reload it once you have completed other healthy steps, like prenatal and postpartum visits.

Think you may be pregnant? See your family doctor and choose your OB/GYN doctor as soon as you can. They can answer your questions and guide you to make healthy choices. You’ll also learn what to expect during this time.


Prenatal care is a must for moms during pregnancy. Regular checkups with your family or OB/GYN doctor can help find any problems. When we catch problems early, they’re easier to treat. Be sure to keep all your appointments. The World Health Organization (WHO) recommends at least 8 prenatal visits for all women, whether you’ve been pregnant before or not.

How to earn your gift cards

You can earn a gift card on your first prenatal visit and up to 12 more visits after that. 


After joining Maternity Matters, we’ll follow up about your visits and rewards. We’ll also confirm that you completed each prenatal visit. Once we have this confirmation, it takes 5 to 7 days for your gift card to show the reward for your visit.

After your baby is born, be sure to schedule a follow-up visit with your doctor. Early checkups are key to both your baby’s health and wellness, and yours.


Sometimes, women can get the “baby blues” after childbirth. They can have trouble with:

  • Sleeping problems

  • Anxiety

  • Sadness

  • Changes in mood

  • Loss of appetite

  • Feelings of overwhelm


In some cases, these symptoms can lead to depression, also known as postpartum depression. Have any of these symptoms? If yes, talk with your doctor. Many women go through this. And you can get help. 


How to earn your gift card 


You can earn a gift card on one postpartum visit. This is the care you receive after giving birth.


After you’ve completed your postpartum visit, we’ll call you to confirm that you completed it. Once we have this confirmation, it takes 5 to 7 days for your gift card to show the reward for your visit.

Help with maternal health


You can learn more about maternal health and rewards. Just call us at 1-855-772-9076 (TTY: 711). We’re here for you 24 hours a day, 7 days a week.

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