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Pregnancy care

Take care of yourself while you’re pregnant. That’s the best way to give your baby a great start. And be sure to share the news with us. Whether you need help choosing a doctor, learning about childbirth classes or getting healthy food, we're here. 

Just call Member Services at 1-855-300-5528 (TTY: 711).

Have a question?

Just call 1-855-300-5528 (TTY: 711). We’re here Monday through Friday, 7 AM to 7 PM ET.

Earn rewards with care

Earn rewards with care

Maternity Matters is all about earning rewards with maternity care. It’s a benefit you can enjoy before and after your baby is born. Why take part? You’ll get support throughout your pregnancy and as a new mother. A healthy baby is the best reward, but now you can enjoy even more. 


How does the program work?


You’ll earn rewards for completing certain goals. Then, the dollars show up on a special card you’ll receive. You can use the money for healthy food, maternity supplies and diapers at local and online stores. Once you know you’re pregnant, just call us at 1-855-300-5528 (TTY: 711). Then, ask to speak with a care manager. They’ll help you get started.


With Maternity Matters, you can earn:


  • $25: Just go to your initial prenatal visit.  

  • $10: Earn for each additional prenatal visit you complete (up to 10 visits). 

  • $25: Go to your postpartum visit within 7 to 84 days after your baby’s birth. 

  • A portable crib: At 37 weeks, earn this special gift for seeing your doctor regularly during your pregnancy. 


You may also be able to get rides for your whole family, including a car seat for kids. With all these rewards, it pays to call us today.

Extra help during pregnancy

Extra help during pregnancy

Is any parent ever prepared enough for a new baby? If you feel overwhelmed, you’re not alone. We can help you stay healthy through your pregnancy and get the care you need. 


Our team can help you:


  • Learn more about your pregnancy

  • Make a care plan that’s right for you

  • Get services and care  

  • Work with health care providers, agencies and organizations

  • Get services after hours in a crisis 

  • Arrange services for children with special health care needs 


Care management can help make your life easier. Just call us at 1-855-300-5528 (TTY: 711). Then, ask to speak with a care manager.

Have a healthier pregnancy

Have a healthier pregnancy

If you’re planning a family, try to see your doctor before you get pregnant. If you’re already pregnant or even think you might be, take these simple steps:

  • See your doctor early — this can help keep both of you healthy. 

  • Keep all your appointments. Make it a goal to not miss even one.

  • Take on healthy habits. Like eating healthy meals and getting enough exercise. Also, aim for 8 to 10 hours of sleep every night.  

  • Don’t use tobacco, alcohol or illegal drugs. If you’re using these substances, tell your doctor right away. You’re not alone, and they can help.

  • Tell your doctor about any prescription medications you take — you may need to stop while you’re pregnant.

  • Learn about childbirth classes to help with your pregnancy and delivery. They’re free. Just ask your doctor how to sign up.

  • Ask your doctor if you need a lead test. Older houses and other sources can expose you to lead. And high lead levels can harm your baby. 

Get tips by text



Text4baby™ is a service that texts you tips and reminders during your pregnancy. It keeps your health top of mind. And it’s free to join. Visit the Text4baby website to learn more.

Women, Infants and Children (WIC)

Women, Infants and Children (WIC)

WIC is a national nutrition program that aims to protect the health of women, infants and children. You can find WIC programs in:


  • County health departments

  • Hospitals and clinics 

  • Community centers

  • Schools 

  • Other places in your area


The Kentucky WIC program provides these services at no cost:


  • Help with breastfeeding questions

  • Referrals to agencies

  • Healthy food, like fruits and vegetables 

  • Healthy eating tips


Need to learn more about WIC? Just call us at 1-855-300-5528 (TTY: 711). You can also call WIC to see if you and your child can use the service: 1-800-462-6122. Or visit WIC online.

More info for a healthy pregnancy

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